Role Description

We are looking for an aggressive and talented online marketing superstar to lead customer acquisition, retention, and monetization for our rapidly growing global subscription business.  The ideal candidate will be entrepreneurial, results-oriented, and love new challenges.  We are serious about changing global education, and we are marketing a ground-breaking learning product across multiple platforms in developing markets all over the world.  You will be obsessed with winning and enjoy the quantitative, results-oriented nature of online marketing, but also know how to build a team and work in a highly collaborative environment.  While the role also will manage brand, PR and other marketing functions, there is a heavy emphasis on performance marketing to drive profitable conversions.

This role reports to the VP of Marketing. You will be in the trenches, building/ managing a team, and creatively solving problems. A “growth hacker” with customer acquisition and funnel optimization experience.

Responsibilities

• As part of the marketing team, provide leadership for the entire revenue function of the company
• Develop, manage and optimize the company’s mobile, web & offline customer acquisition strategy; including SEO/SEM, display, email, affiliate and social
• Manage a team of marketers to continually improve ROI of marketing spend (LTV/CPA); manage ad networks, agencies, and other partners
• Drive customer engagement and loyalty via retention marketing using marketing automation systems and social media

Requirements

• Demonstrated track record in user acquisition, retention and monetization for online service (3-5 years experience); management of team and marketing budgets of $2M+
• Love of data; familiar with the metrics, analytics, and statistics of quantitative marketing
• Experienced driving target CPA for customer acquisition (SEM, programmatic buying, mobile, affiliate/ partner development)
• Conversion optimization expertise
• Experience in online education, app marketing, and gaming huge pluses
• Familiarity with international online marketing (Brazil, LatAm, Asia) a huge plus

Want to know more about us?

Voxy is a NYC-based company that is changing the way the world learns English. Our proprietary personalization technology and exclusive partnerships with leading content publishers enable us to deliver a one-of-a-kind solution to over 2.5 million English learners across the globe. Our mobile and web applications make it possible for individuals to learn from the world around them, turning everyday experiences and content into fun, game-like activities. Our custom-built, live one-on-one tutoring platform brings the necessary human element front and center, and is a core piece of our methodology. Voxy’s disruption of the $80B market for English language education has been recognized by leading education investors and the company has been deemed a pioneer by The New York Times, CNN Money, Fast Company, Mashable, Univision, Veja (Brazil), Venturebeat, and others.  Most recently, in August 2013, Voxy announced a strategic partnership with Pearson, the world’s leading learning company. This new partnership marries Pearson’s global scale with Voxy’s cutting-edge technology to connect with and improve the lives of the over two-billion people learning English worldwide.