TIDAL is a global music and entertainment platform that brings artists and fans together through unique music and content experiences and is currently available in 52 countries.

As Senior Vice President of Acquisition Marketing you will be responsible for creating and executing a holistic growth strategy through ownership of customer acquisition, retention and loyalty.

Responsibilities

  • Customer acquisition: Manage budget across online and offline channels to strict ROI targets, pulling levers on LTV and CPA; ensure that content, PR and partnerships are building brand awareness that we can capitalize on
  • Customer insights: Build comprehensive insights program including setting up processes for turning the insights into actions that directly drive growth
  • Develop and oversee conversion rate optimization, email capture, landing page, and referral strategies
  • Build, design and push segment-specific strategies for all growth-related channels while leading efforts to test and optimize new channels
  • Identify, test and scale new owned, earned and paid acquisition channels with a fast moving, data driven approach
  • Use a data-driven approach to identify the highest possible areas of impact across customer’s journey
  • Work cross-functionally to develop new landing pages, marketing content, A/B tests and growth projects
  • Lead, mentor team of __ (Need to define this)
  • Create and execute strategies to increase acquisition marketing efficiencies and build best practices
  • Develop and maintain reporting on the efficacy of marketing efforts and spend
  • Manage reporting and analytics resources to measure effectiveness of campaigns and make informed recommendations

Requirements

  • 10+ Years of relevant and progressive B2C experience in digital acquisition marketing for SaaS
  • Deep expertise in performance marketing, understanding how to convert audiences to paying customers
  • Proven ability to develop and execute clear annual marketing plans along with the confidence and experience to change direction based on results and update tactical plans on a dime
  • Hands-on experience running outbound communication, loyalty, and CRM
  • Knowledge managing (owned, outsourced) performance marketing operations
  • Proven ability to identify, source, and activate strategic partnerships, specifically as those relate to acquisition and retention
  • Deep Direct Response marketing experience across a range of channels including SEO, SEM, display, paid social (ad networks/DSPs), direct mail, lead partnerships
  • Experience building marketing teams and in particular growing and mentoring people to take on bigger challenges
  • Must be an articulate professional with excellent oral and written communication skills, with demonstrated experience in the ability to positively and creatively influence change and direction within professional environments
  • Bachelor’s Degree; or any equivalent experiences that show deep curiosity and rapid learning capabilities